金字塔底层(BOP)导向与企业绩效:战略三角视角及来自中国的证据

Base-of-the-Pyramid (BOP) orientation and firm performance: A strategy tripod view and evidence from China

INTERNATIONAL BUSINESS REVIEW · 2019
被引 57
人大 A-ABS 3
企业战略新兴市场市场营销中国研究