Fighting Bundles: The Effects of Competition on Second-Degree Price Discrimination
研究市场结构变化如何影响企业进行二级价格歧视,发现竞争促使有线电视公司增加中高端产品选择,并通过定价效应提升宽带质量,而非依赖投资。
We study how changes in market structure affect how firms engage in second-degree price discrimination. Specifically, we study how a large incumbent cable firm changes its menu of price-quality offerings and mixed bundles in response to entry. Competition strongly decreases the rate at which prices increase in quality and induces the incumbent to introduce additional medium- to high-quality offerings that the incumbent could have introduced absent competition but chose not to. Our findings are relevant for the broadband industry because they suggest that competition can improve broadband quality through direct pricing effects without any changes in investment in maximum quality.