Peer Engagement Behaviors: Conceptualization and Research Directions
基于社会网络理论，提出同伴参与行为概念，区分其与顾客、员工参与行为，并围绕角色双重性、平台中心性等特征提出未来研究方向，适合关注用户互动与平台行为的学者。
Using social network theory as a theoretical root, this study introduces the concept of peer engagement behaviors and discusses its characteristics in relation to customer, employee, and actor engagement behaviors. This study identifies several sets of foundational research questions related to peer engagement behaviors that focus on unique attributes such as role duality, role fluidity, platform centrality, tie strength, and multidirectionality of peer engagement behaviors. Directions for broad areas of future research are also discussed to encourage theory-building on topics related to measurement, classification, subjective experiences, antecedents, and consequences of peer engagement behaviors.