消费者店铺感知与购物体验对店铺满意度的影响:聚焦功利与享乐购物动机的作用

The Influence of Consumers’ Store Perception and Shopping Experience on Store Satisfaction: Focusing on the Role of Utilitarian and Hedonic Shopping Motive

JOURNAL OF BUSINESS RESEARCH · 2017
被引 0
人大 A-ABS 3
消费者行为零售管理营销学心理学