文化和创意产业中的商业模式创新：来自三家领先移动游戏公司的见解

Business model innovation in cultural and creative industries: Insights from three leading mobile gaming firms

• Paolo Landoni 通讯
• Claudio Dell’Era
• Federico Frattini
• Antonio Messeni Petruzzelli
• Roberto Verganti
• Luca Manelli