寻求快乐还是避免痛苦：CEO调节焦点对企业广告、研发和营销争议的影响

Seeking pleasure or avoiding pain: Influence of CEO regulatory focus on firms' advertising, R&D, and marketing controversies

• Saim Kashmiri · 密西西比大学 通讯
• Prachi Gala
• Cameron Duncan Nicol