Prior entrepreneurial exposure and the emergence of entrepreneurial passion: The moderating role of learning orientation
基于社会学习理论，研究了先前创业接触（创业榜样经历和直接创业经历）如何影响创业激情，以及学习导向如何调节这一关系。对928名学生的调查显示，两种接触都正向影响激情，中等至高学习导向会增强这种影响。
Entrepreneurial passion is important for individuals to advance in the entrepreneurial process, but we lack a theoretical understanding of how passion develops. Drawing on social learning theory, the present study examines how prior entrepreneurial exposure (that is, entrepreneurial role model experience and direct entrepreneurial experience) affects entrepreneurial passion and how an individual’s learning orientation moderates the relationship. To empirically validate our research model, we collected data from 928 students across several disciplines. Consistent with our theorizing, we find both types of prior entrepreneurial exposure to positively influence entrepreneurial passion. Further, medium to high levels of learning orientation strengthen these relationships.