消费者商店选择决策标准对网络购物中光顾意向和感知价值的影响
The Influence of Consumers' Store Choice Decision Criteria on Patronage Intention and Perceived Value in Internet Shopping
JOURNAL OF BUSINESS RESEARCH · 2005
被引 2
人大 A-ABS 3
- YoungHye Jang
- Myung-Ho Park
- Sang‐Woo Kim
消费者行为网络购物营销策略零售管理