The Economics of Line-Sitting
研究了代排队商业模式，通过排队博弈模型分析其对服务提供商收入和顾客福利的影响，并与优先购买方案对比，发现代排队可通过需求扩张增加收入，且可能实现双赢。
This paper studies an emerging business model of line-sitting in which customers seeking service can hire others (line-sitters) to wait in line on behalf of them. We develop a queueing-game-theoretic model that captures the interaction among customers, the line-sitting firm, and the service provider to examine the impact of line-sitting on the service provider’s revenue and customer welfare. We also contrast line-sitting with the well-known priority purchasing scheme, as both allow customers to pay extra to skip the wait. Our main results are as follows. First, we find that both accommodating line-sitting and selling priority can bring in extra revenue for the service provider, although by different means—selling priority increases revenue mainly by allowing the service provider to practice price discrimination that extracts more customer surplus, whereas line-sitting does so through demand expansion, attracting customers who would not otherwise join. Second, the priority purchasing scheme tends to make the customer population worse off, whereas line-sitting can be a win–win proposition for both the service provider and the customers. Nevertheless, having the additional option of hiring line-sitters does not always benefit customers as a whole because the demand expansion effect also induces negative congestion externalities. Finally, despite the fact that the service provider collects the priority payment as revenue but not the line-sitting payment, which accrues to the third-party line-sitting firm, we demonstrate that, somewhat surprisingly, accommodating line-sitting can raise more revenue for the service provider than directly selling priority. This paper was accepted by Charles Corbett, operations management.