Why Giants Stumble
研究了45家欧美大型上市公司突然衰落的案例，总结出常见错误及其复杂根源，并开发了一份“皇帝的新衣”式失败清单，帮助高管和董事会降低重大失误风险。
Why do large, successful public companies and their CEOs suddenly weaken? To find out, we studied 45 large European and U.S. stumbles. Our case studies point to some common mistakes, such as undertaking unnecessarily risky growth strategies, treating compliance issues lightly, or poor cost control. These simple mistakes often had complex origins, such as attempts to meet conflicting objectives, weak board governance, or even executives being misled by positive experiences with ambitious growth investments. We develop a checklist of “Emperor’s Clothes” failings to help executives and boards lessen the risk of the worst stumbles.