How Social Entrepreneurs Zig-Zag Their Way to Impact at Scale
研究了四位社会企业家从初创到规模化的发展路径，提出他们交替追求扩大规模和交付社会影响的“曲折前进”决策框架，为创业者及资助者提供指导。
This article provides guidance to social entrepreneurs and their funders as they seek to advance the enterprise from startup to scale. It focuses on the evolution of four social entrepreneurs and their decision-making paths as they attempt to scale their respective organizations. It then develops a framework to understand how social entrepreneurs alternate between pursuing activities to increase the scale of their work and delivering social impact in a “zig-zagging” process.