基于技术型自助服务便利性与非货币成本、顾客价值的多维构念关系研究

The Relationship between Technology-based Self-service (TBSS)Convenience and Nonmonetary Costs, Customer Value by Multidimensional Approach of the Constructs

JOURNAL OF BUSINESS RESEARCH · 2008
被引 1
人大 A-ABS 3
市场营销服务管理消费者行为信息技术