时尚商店的VMD认知维度对消费者情绪反应和购买意愿的影响

The Effect of The VMD Cognition Dimensions of Fashion Stores on Consumers’ Emotional Responses and Purchase Intention

JOURNAL OF BUSINESS RESEARCH · 2015
被引 2
人大 A-ABS 3
零售管理消费者行为视觉营销营销心理学