营销能力与国际新创企业绩效：营销沟通的中介作用和技术动荡的调节效应

Marketing capabilities and international new venture performance: The mediation role of marketing communication and the moderation effect of technological turbulence

• Silvia L. Martin · 加州州立大学 通讯
• Rajshekhar G. Javalgi
• Luciano Ciravegna