In crowdfunding we trust: A trust-building model in lending crowdfunding
研究了借贷型众筹中影响投资者信任的关键因素，发现平台信任和信息质量比项目创建者信任更重要，基于实际投资者数据验证。
Trust critically affects the perceived probability of receiving expected returns on investment. Crowdfunding differs in many ways from traditional forms of investing. We have to ask what builds trust in this particular context. Based on literature regarding the formation of initial trust, we developed a model to explain which factors lead to crowdfunders’ trust in a crowdfunding project. We tested it on data collected from actual investors in a real project on a crowdlending platform. Our results show that trust in the crowdfunding platform and the information quality are more important factors of project trust than trust in the creator. \n \n