The Problem with Legacy Ecosystems.
指出，传统企业难以建立数字客户关系，不仅因为商业模式僵化，还因为数字化创新会冲击与供应商、分销商等合作伙伴的长期关系，并建议管理者制定宏观战略、平衡各方利益。
In the digital age, software has enabled innovators like Uber and Tesla to gather crucial data about customers and create revolutionary offerings to serve them. Meanwhile, many well-resourced incumbents struggle to develop extended digital relationships with customers. That’s partly because it’s hard for companies to change their established business models. But the authors point out another inhibitor—there are repercussions up and down the value chain. The authors explain that successful upstarts do not just capture and use new data effectively; they also break from traditional reliance on outside partners for sourcing inputs and distributing and servicing products. They keep more functions in-house—a necessary part of launching an innovation. But if incumbents do likewise in their own efforts to take advantage of digital technology, they risk upsetting longtime relationships with suppliers, distributors, and other collaborators. To navigate this new world, the authors advise managers in traditional companies to think about the macro trends that will shape their industry in the future, agree on a digital strategy to address customers’ needs in the long term, and develop better metrics to monitor progress. Incumbents must also create new business opportunities for partners so that everyone benefits from the new ecosystem. INSETS: WHAT'S DIFFERENT ABOUT TODAY?S INFORMATION TECHNOLOGY?;WHY YOU CAN'T AFFORD TO FALL BEHIND. [ABSTRACT FROM AUTHOR]