在线购物情境下中介信任、卖家信任与交易意愿关系的性别差异

Gender Differences in the Relationship among Intermediary Trust, Seller Trust, and Transaction Intention in Online Shopping Context

JOURNAL OF BUSINESS RESEARCH · 2016
被引 0
人大 A-ABS 3
电子商务消费者行为信任机制性别差异