转型是一个时代,而非一个事件

Transformation is an era, not an event

HARVARD BUSINESS REVIEW · 2014
被引 3
人大 AFT50ABS 3

中文导读

作者基于Liz Clairborne服装公司的经验,提出转型是一个持续的时代而非短暂事件,并探讨了维持愿景、建设品牌和重组团队等管理主题。

Abstract

The article presents the author's perspective on transformational management, noting that the transformation truths discovered by Liz Clairborne apparel company's business teams include the idea that transformation is an era and not a short-lived moment or event in a company's history. The management topics include sustaining a vision, building a brand, and reorganizing teams.

管理学领导力组织变革品牌管理