Reaching the rich world’s poorest consumers
文章介绍了多家公司与法国非营利组织Action Tank合作，开发社会企业以服务贫困人群，如Essilor成立Optique Solidaire为贫困老人提供低价高质量眼镜，并分析了商业模式、企业收益及社会企业与低成本企业的区别。
The article discusses how several companies have worked with the French non-profit organization Action Tank to develop social businesses aimed at serving the needs of poor people. Eye care firm Essilor established a company called Optique Solidaire that provides high-quality eyeglasses to poor pensioners at a dramatically reduced cost. Other participants include car maker Renault and construction firm Bouygues. The authors describe elements of the business model employed, how companies benefit from it, and what distinguishes social businesses from low-cost businesses.