并购对奢侈品牌忠诚度的影响：奢侈层级差异与社交媒体的调节作用

Effects of mergers and acquisitions on brand loyalty in luxury Brands: The moderating roles of luxury tier difference and social media

• Yerim Chung · 延世大学
• Alex Jiyoung Kim · 成均馆大学 通讯