情境卷入与持久卷入在“随心付”(PWYW)定价中对感知拥挤和时间压力的交互效应

Interactive effects of situational and enduring involvement with perceived crowding and time pressure in pay-what-you-want (PWYW) pricing

JOURNAL OF BUSINESS RESEARCH · 2019
被引 42
人大 A-ABS 3
营销学消费者行为定价策略社会心理学