幸灾乐祸、竞争前因及感知真诚在体育竞争赞助中的作用

Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries

JOURNAL OF BUSINESS RESEARCH · 2019
被引 37
人大 A-ABS 3
体育经济学体育营销消费者心理学社会心理学