从营销传播推断品牌诚信：消费者赋权背景下品牌透明度信号的影响

Inferring brand integrity from marketing communications: The effects of brand transparency signals in a consumer empowerment context

• Fanny Cambier · 法语鲁汶天主教大学 通讯
• Ingrid Poncin · 法语鲁汶天主教大学