如果我给你我的情感，我能得到什么？概念化与测量品牌共创的情感价值

'If I give you my emotion, what do I get?' Conceptualizing and measuring the co-created emotional value of the brand

• Michela Mingione 通讯
• Matteo Cristofaro
• Daniele Mondi · 罗马第二大学