Strategy archetypes for digital transformation: Defining meta objectives using business process management
通过访谈五家公司，研究如何用业务流程管理实现数字化转型，提炼出17条建议和三种战略原型，帮助中小企业制定实施蓝图。
Digital transformation dominates the practical and scientific discourse. Still, many companies do not have a clear plan on how to approach it. Particularly, small- and medium-sized enterprises struggle to initiate their digital journey as they lack resources and expertise. In response, we examine how five companies use business process management (BPM) to implement digital transformation. We perform a qualitative interview study, and analyze the capabilities of BPM based on six requirements of digital transformation. Thereby, we carve out 17 recommendations, which must be adapted according to companies’ meta objectives. We derive three strategy archetypes to serve as implementation blueprints.