Design-Led Strategy: How To Bring Design Thinking Into The Art of Strategic Management
提出“设计主导战略”概念，识别出管理者将设计思维融入战略规划的四种典型实践，为将客户洞察整合到日常战略管理中提供指导。
Design thinking has emerged as an important way for designers to draw on rich customer insights to enhance their products and services. However, design thinking is now also beginning to influence how corporate managers bring customer data into their day-to-day strategic planning. We call this integration of design thinking into the practice of strategic management “Design-Led Strategy” and show how it complements but extends current design-thinking perspectives. Adopting a strategy-as-practice perspective, this article identifies four archetypal practices that managers can use to strategize with design-thinking content. Its findings provide insight into the practices associated with situating design thinking within organizational practice.