The Social Psychology of Design Thinking
利用社会心理学的研究和理论，分析了设计思维四大原则（观察注意、框架重构、想象设计、制作实验）背后的心理现象，并结合IDEO项目实例展示实际应用，帮助设计者优化创新过程。
This article examines the cardinal tenets of design thinking using the research, theory, and insights of social psychology. People’s intuitions are often incorrect and, moreover, it is often difficult for people to revise their thinking. There are four principles common to many design thinking approaches: observe and notice; frame and reframe; imagine and design; and make and experiment. For each of these design thinking prescriptions, this article analyzes the social-psychological phenomena involved and illustrates practical applications from a real design thinking project at IDEO. Design thinkers and their companies can use these insights from social psychology to inform and inspire the design thinking process.