Integrating Design into Organizations: The Coevolution of Design Capabilities
研究了组织如何同时发展深度设计专长和广泛设计理解，以避免常见陷阱，提升设计投资效果，对技术公司管理者有参考价值。
Organizational leaders are increasingly turning to design approaches as a panacea for uncertainty and disruption. However, frictions between design and typical engineering and management practices make integrating design into organizations difficult. To do this well, it is necessary to foster the coevolution of two types of design capabilities: deep expertise in design practices and wide understanding, application, and scaffolds of design. Underestimating the coevolution leads to three typical “pitfalls” that can limit the effectiveness of investments in design. This article examines each of these tensions in the context of large technology companies and presents practical recommendations on how to avoid them.