女性企业家如何制定增长战略?基于社会女性主义理论的视角

How do women entrepreneurs strategize growth? An investigation using the social feminist theory lens

JOURNAL OF SMALL BUSINESS MANAGEMENT · 2019
被引 59
人大 A-ABS 3

中文导读

基于社会女性主义理论,通过定性研究分析女性企业家的战略成功因素,揭示其性别化策略如何影响增长路径,并整合经济、个人与社会成果。

Abstract

This paper explores the strategic success factors of fast-growth women entrepreneurs, explicating how their gendered strategies influence their growth paths. Drawing on social feminist theory, our qualitative study posits that a conscious choice of female perspective can be the central principle behind women’s entrepreneurial behavior and positively associated with growth. Our findings provide a more nuanced understanding of how women entrepreneurs weave together (economic) growth with personal and social outcomes, while shaping their key strategic success factors – client relationship and branding, organizational values and culture, networking behavior, and leadership and management – with female attributes and values attained through socialization.

女性创业创业战略社会女性主义企业增长