机场绿色环境氛围对访客和员工心理健康价值、形象及忠诚度的影响

Impact of airport green atmospherics on mental health value, image, and loyalty among visitors and workers

BUSINESS STRATEGY AND THE ENVIRONMENT · 2020
被引 24
人大 A-ABS 3

中文导读

研究机场绿色环境氛围作为基于自然的解决方案,如何通过提升访客和员工的心理健康价值与机场形象,进而增强他们对机场的忠诚度,并比较了两组人群的差异。

Abstract

Abstract Nature‐based solutions (NBS) are becoming increasingly crucial as NBS brings diverse health‐related benefits to travelers and workers in the tourism business sector. This research explored the influence of green atmospherics as NBS on airport occupants' mental health value, image, and loyalty generation processes. A quantitative approach with a field survey method was employed. A structural equation modeling and metric invariance test were used as data analysis technique. Our empirical result revealed that green atmospherics as NBS significantly improve the occupants' mental health value and image of the airport, and these variables contribute to their loyalty enhancement for the airport. The effect of green spaces and natural surroundings on loyalty was maximized through mental health value and image. In addition, the linkages from natural surroundings to mental health value and image were stronger in the visitor group whereas the mental health value—loyalty relation was stronger in the worker group.

旅游管理环境心理学消费者行为机场管理健康价值