限量版鞋类产品特征对感知价值、品牌信任和购买意愿的影响：基于稀缺信息频率的视角

Impact of product characteristics of limited edition shoes on perceived value, brand trust, and purchase intention; focused on the scarcity message frequency

• Heeju Chae 通讯
• Seunggwan Kim
• Jungguk Lee
• Kyounghye Park