Alternative logics: A Discursive approach to normative and alternative organizing
研究两家流浪女性收容所如何通过话语资源将社会福利制度逻辑转化为不同的组织实践，揭示非营利组织在市场压力下可能走向规范或替代性运作。
The marketization of nonprofit organizations is often taken for granted as an inevitable fact. Drawing on the institutional logics and discursive resources perspective, I examine the organizing practices of two shelters that serve homeless women in the same area. In my analysis, I argue that a Discursive approach to institutional logics has much to offer in examining differences between nonprofit organizations as these organizations enact their organizational mission. Using comparative ethnographic methods, I examine how each organization sought to enact a social welfare institutional logic, and how that enactment resulted in more normative or alternative organizing practices. At one organization the social welfare institutional logic was translated into getting clients ‘back on track’ while at the other shelter it was translated as practicing ‘hospitality’. I argue that these translations served as primary discursive resources that both enabled preferred organizational practices and productively maintained tensions between conflicting Discourses.