Who wants to be a social entrepreneur? The role of gender and sustainability orientation
研究基于601名学生数据，发现女性更易将感知合意性转化为社会创业意向，高可持续性导向增强合意性和可行性对意向的影响，但对一般创业意向影响不大。
This study investigates how gender and sustainability orientation shape the effects of perceived desirability and feasibility on social entrepreneurial intentions. It provides indication that the effects differ in comparison to general entrepreneurial intentions. Data from 601 students indicates that women are more likely to translate positive desirability into social entrepreneurial intentions. We further show that a high level of sustainability orientation enhances the effect of perceived desirability and perceived feasibility on the intent to become a social entrepreneur, but is hardly associated with general entrepreneurial intentions. The findings provide insights for better targeting and supporting future social entrepreneurs.