IT vendors’ legitimation strategies and market share: The case of EMR systems
研究分析了加拿大安大略省顶级电子病历供应商网站上的815个文本片段，发现认知和实用合法化策略比规制和规范策略更常见，但合法化策略与市场份额的关系尚不明确。
This study investigates the legitimation strategies adopted by information technology (IT) vendors and their respective influence on market share. We conducted an analysis of the public discourse on websites of top Electronic Medical Record (EMR) vendors in Ontario , Canada. A total of 815 segments extracted from these websites were analyzed. Our findings indicate that strategies under the cognitive and pragmatic forms of legitimacy were strongly represented in the EMR vendors’ discourses compared with regulative and normative strategies. Furthermore, the link between legitimation strategies and market share has not yet been clearly established. Implications for practice and research are discussed.