“承诺”我的耳朵!叙事和叙述者经验在解释众筹成功中的作用
“Pledge” me your ears! The role of narratives and narrator experience in explaining crowdfunding success
SMALL BUSINESS ECONOMICS · 2020
被引 120 · 同刊同年前 9%
人大 A-ABS 3
- Francesco Cappa 通讯
- Michele Pinelli
- Riccardo Maiolini 通讯
- Maria Isabella Leone
众筹创业叙事市场营销心理学