仍然是工作和/或乐趣?享乐和功利购物价值量表的验证
Still work and/or fun? Corroboration of the hedonic and utilitarian shopping value scale
JOURNAL OF BUSINESS RESEARCH · 2020
被引 120
人大 A-ABS 3
- Karine Picot-Coupey 通讯
- Nina Krey
- Élodie Huré
- Claire-Lise Ackermann
消费者行为市场营销零售研究量表开发