特许人与受许人视角下的多单元特许经营：前因、绩效结果及最优迷你连锁规模

Multi-unit franchising from franchisor and franchisee perspectives: Antecedents, performance outcomes, and the optimal mini-chain size

• Jacques Boulay 通讯
• Barbara Caemmerer
• Heiner Evanschitzky
• Krista Duniach · 蒙彼利埃大学