What can Strategy Learn from the Business Model Approach?
比较了商业模式概念与传统战略理论，指出两者差异，并探讨商业模式概念在理论和实证上的潜在贡献，解释其对企业家和管理者的吸引力。
Abstract The use of the business model concept has grown dramatically over the past several years, yet it remains difficult to distinguish the concept from conventional strategy. Despite a lack of consensus on a definition of business model, proponents of the concept assert that it is quite different from strategy. We generate alternative definitions of the business model concept and compare these to the received strategy literature to determine where/if potential theoretical or empirical advances might be likely. We identify opportunities for business model concepts to yield theoretical contributions and highlight why the concept may be so attractive to entrepreneurs and managers.