重新评估具有不同文化意义的产品和服务的积极倾向:一个动机视角

Reassessing positive dispositions for the consumption of products and services with different cultural meanings: A motivational perspective

JOURNAL OF BUSINESS RESEARCH · 2020
被引 6
人大 A-ABS 3
消费者行为跨文化消费动机心理学文化多样性