On the Potential of Neuroeconomics: A Critical (but Hopeful) Appraisal
探讨神经经济学如何帮助回答经济学中的实证和规范问题，同时指出其贡献的局限性，并表达谨慎乐观。
This paper attempts to identify and articulate the specific ways in which the emerging field of neuroeconomics might shed light on traditional positive and normative questions in economics, as well as the likely limitations of its potential contributions. It sets forth both reservations and reasons for guarded optimism.