市场规模很重要

MARKET SIZE MATTERS

Journal of Industrial Economics · 2005
被引 270
人大 A-ABS 3

中文导读

研究了美国225个城市13个零售行业,发现市场规模越大,企业规模越大,并用大群体竞争模型解释了这一现象。

Abstract

This paper characterizes the effects of market size on the size distribution of establishments for thirteen retail trade industries across 225 U.S. cities. In most industries we examine, establishments are larger in larger cities. Models of large-group competition in which markups fall after adding competitors can reproduce this observation.

市场规模企业规模分布零售贸易城市规模