基于特征的动态定价

Feature-Based Dynamic Pricing

Management Science · 2020
被引 121 · 同刊同年前 9%
人大 A+FT50UTD24ABS 4*

中文导读

研究了企业为在线到达的差异化产品定价的问题,利用产品特征向量学习市场价值,提出一种基于Löwner-John椭球的算法,使最坏情况遗憾随特征维度二次增长、随时间对数增长。

Abstract

We consider the problem faced by a firm that receives highly differentiated products in an online fashion. The firm needs to price these products to sell them to its customer base. Products are described by vectors of features and the market value of each product is linear in the values of the features. The firm does not initially know the values of the different features, but can learn the values of the features based on whether products were sold at the posted prices in the past. This model is motivated by applications such as online marketplaces, online flash sales, and loan pricing. We first consider a multidimensional version of binary search over polyhedral sets and show that it has a worst-case regret which is exponential in the dimension of the feature space. We then propose a modification of the prior algorithm where uncertainty sets are replaced by their Löwner-John ellipsoids. We show that this algorithm has a worst-case regret which is quadratic in the dimension of the feature space and logarithmic in the time horizon. We also show how to adapt our algorithm to the case where valuations are noisy. Finally, we present computational experiments to illustrate the performance of our algorithm. This paper was accepted by Yinyu Ye, optimization.

动态定价特征向量在线学习遗憾最小化