早期采用者倾向对电动汽车采用意愿的影响:扩展计划行为理论的应用

Effects of Early Adopter Tendency on the Intention to Adopt Electric Vehicles: Application of the Extended Theory of Planned Behavior

JOURNAL OF BUSINESS RESEARCH · 2019
被引 0
人大 A-ABS 3
消费者行为电动汽车市场营销计划行为理论创新扩散