Relationship between expansion strategy and growth of charismatic churches in Ghana
基于100所加纳灵恩派教会的问卷调查,发现扩张策略与教会增长正相关,其中祈祷是最关键策略,特许经营/商业模式比主教制模式更能促进增长。
This paper examines the relationship between expansion strategy and growth of charismatic churches in Ghana using 100 churches through a survey questionnaire administration. The study used an exploratory, relational and descriptive approach with a cross sectional and a quantitative design that relied on both primary and secondary sources of data. Evidence of growth of the charismatic churches was highlighted by increase in the number of church branches, number of members, total monthly tithes, total work force and value of assets. Church strategies were found to be positively correlated to church growth with the most vital strategy being prayer. Other important growth strategies were: evangelism, type of sermon, membership welfare and service structure. The Franchise/ Business model was found to yield better church growth than the Episcopal model.Keywords: Franchise, Business model, Episcopal model, charismatic churches