忠诚光环效应的保持：对忠诚顾客在产品召回后行为的调查

The preservation of loyalty halo effects: An investigation of the post-product-recall behavior of loyal customers

• Kyung‐Ah Byun · 得克萨斯大学泰勒分校 通讯
• Dale F. Duhan
• Mayukh Dass