When Corporate Social Responsibility Backfires: Evidence from a Natural Field Experiment
通过自然田野实验发现,引入企业社会责任(CSR)反而导致24%的员工出现偷懒等不当行为,支持了“道德许可”理论,即做好事让员工在其他方面放松约束。
This paper uses a natural field experiment to connect corporate social responsibility (CSR) to an important but often neglected behavior: employee misconduct and shirking. Through employing more than 1,500 workers, we find that our use of CSR increases employee misbehavior—24% more employees act detrimentally toward our firm by shirking on their primary job duties when we introduce CSR. Observed data patterns across the treatments are consonant with a model of “moral licensing,” whereby the “doing good” nature of CSR induces workers to misbehave on another dimension that is harmful to the firm. This paper was accepted by Yan Chen, decision analysis.