A Foundation for Cue-Triggered Behavior
提出一个双自我模型，解释环境线索如何引发消费、跨期、社会及风险选择中的偏好逆转，并分析线索响应性、解释行为异常，为管理干预和广告策略提供指导。
Exposure to environmental cues triggers sudden preference reversals in several choice contexts, including consumption and intertemporal, social, and risky choices. This paper introduces a dual-self model of cue-triggered behavior that (1) is based on a general mechanism that makes it applicable to many choice contexts, (2) allows a sharp comparative analysis of the responsiveness to cues, (3) can explain a wide range of behavioral anomalies, from a cue-triggered present bias to high-frequency variations in social and risk preferences, and (4) can inform the design of managerial interventions and advertising strategies employing environmental cues. Testable restrictions combining choice and nonchoice data fully characterize the model. This paper was accepted by Manel Baucells, decision analysis.