解构社交媒体营销与品牌资产之间的关系：消费者利益与体验的中介作用

Unpacking the relationship between social media marketing and brand equity: The mediating role of consumers’ benefits and experience

• Lamberto Zollo · 佛罗伦萨大学
• Raffaele Filieri 通讯
• Riccardo Rialti · 佛罗伦萨大学
• Sukki Yoon