品牌线品类规模与可对齐性在频繁购买产品的品牌线和产品线延伸销售中的相互作用

The interplay of brand-line assortment size and alignability in the sales of brand-lines and line-extensions of frequently purchased products

• Philippe Aurier · 蒙彼利埃大学 通讯
• Victor Mejía