Perceived success of hybrid microorganizations in a contested category
研究了合法性受质疑的混合微型组织在严苛条件下的成功感知，以替代医学微型组织为例，通过认知映射和多准则决策分析构建主观成功框架，发现人力资本是关键因素。
The organizational literature privileges objective performance indicators often selected by researchers. There is scarce research focusing on legitimacy-challenged hybrid and microorganizations and on perceived success under exigent conditions. To address this scarcity, this study, conducted among complementary and alternative medicine (CAM) microorganizations, explores success as a subjective measure originating from managers’ perceptions. For the purpose, it integrates cognitive mapping and multiple criteria decision analysis (MCDA)—a methodological contribution to construct a subjective-success framework that can be helpful for contested hybrid microorganizations. Seven factors emerged, of which human capital is recognized as critical, while external factors are considered unimportant.